An essential strategic planning tool to comprehend media audiences through qualitative and quantitative research methodologies
Reputation Assessment
Translating an exact portrait of reputational strengths and weaknesses is the crucial step to manage your reputation strategically.
Perception Study
Perception Study gives deep understanding towards knowledge, attitude and practices of key stakeholders and relevant publics of the institution. This perception study is conducted using quantitative and qualitative methods equipped with secondary data analysis. The result of the study enables the clients to get advanced insights on expectations and concerns of their stakeholders and relevant publics.
Stakeholder Mapping
Mapping, identifying, and detailing the influence and attitudes of various potential stakeholders. This information will guide the data collection process and clarify the consequences of the impact from the actions of the stakeholders of the client.
Media Surveillance
Media monitoring and analysis is conducted to develop strategies and tactical programs and provide references on watching situational development related to the industry, competitors and the brand or corporate.
