Dede Syaadah started her career in finance after earning an accounting degree, gaining substantial experience in financial operations. Her passion for communications led her to transition into public relations, where she joined AsiaPR and worked for 15 years. She managed diverse projects, including media relations, community engagement, and corporate social responsibility programs, showcasing her versatile communication skills.
Her leadership qualities and attention to detail earned her the role of Operations Director at AsiaPR. One of her significant achievements was orchestrating a national campaign on learning transformation in Indonesia, leveraging traditional and digital media to gain widespread attention. The campaign succeeded in generating national recognition, particularly for the Anti-Bullying Special Task Force, a testament to her ability to create impactful public narratives.